Product reviews are evaluation of various products, which reveal the pros and cons for customers and clients alike, to help them make informed decisions with respect to choosing the products. Reviews, especially the positive ones, go a long way in getting the word out about a good product, which in turn helps grab the attention of potential customers, some of whom may end up buying it. Positive product reviews can even bring your business under the limelight, helping you to get business partners or being considered by venture capitalists and angel investors (the latter being especially helpful for start-ups) who are willing to invest money in your business. Even adverse product reviews have their benefits as they help you to spot the shortcomings and make amends on time to avoid losing customers. Thus, product reviews help you to expand your business. They not only benefit various business models but also benefit the customers as companies take them very seriously and fix glitches and complaints, if any, often with lightening fast speed to avoid making a bad name in the industry.
Can Product Reviews Really Help?
Yes, they can for sure!
If you are a consumer
Product reviews by other consumers help you to establish your trust in the company, before you buy from them. They give voice to the experience of other consumers through various forums as well. Since most reviews online have ratings for the same product made by various manufacturers, your decision making process becomes very simple if you read them carefully.
If you are the product manufacturer
If you are the one responsible for making a product, reviews of your products can significantly benefit your company in different ways. Such reviews help you to note customer ratings and their feedbacks/opinions, thus showing you what’s working and what’s not. This can pave way for changes/adjustments and new launches in your product line and even help improve your customer service. Some of the major benefits to your business include:
- SEO: Product reviews can have an impact on your website’s SERP rankings. This is because popular search engines like Yahoo, Google, etc. consider the number of times your product name is mentioned in reviews. The more the reviews of your products, the higher your SEO ranking will be and your company name or website would appear on top of the search engine results.
- Improvise and Improve: You can track product reviews from valuable target customers who praise/criticize your products, suggest improvements, or raise issues or concern. This will help you to re-check or verify the genuineness behind these comments and make the necessary improvements in your products. This move would help you earn credibility in the market.
- Boost Conversion Rates: Since more number of reviews will increase your SERP rankings, more people will be able to find and view your products. This in turn would expand your reach to a larger clientele across the globe, thus giving you the chance to convert hot leads into sales and drive your ROI north.
As a marketing personal
As a marketing professional, you are responsible for adding value to the products and bringing newer clients to your company. Reading through and browsing online product reviews of various types of customers will help you to identify potential customers or even expand the circle of your existing customers, depending on some of their needs that are unfulfilled, in case your company has something to fill that gap. Reviews also help you to establish good customer relationship and show that you care, especially when you take negative product reviews in your stride and fix glitches, address consumer concerns or make amends to do away with features that aren’t user-friendly.
In essence, product reviews are the most powerful way to enjoy a product (for customers) or expand a business (for business owners), because more than 63% of customers, according to a research, are likely to purchase products based on reviews and ratings.